Thanks For Stopping By

Myers & Briggs tell me I’m an introvert.

(My friends and family disagree.)

Jeremy Smith

Process / Design / User Experience Guy

I’m not sure who to agree with because, depending on the day, they’re both correct. The differing opinions do line up with the individual I am… which bleeds into the type of professional I am.

As an individual: I am a husband, father, practitioner of health and fitness, musician, backpacker, ultimate player, mountain biker. I’m an even-keeled, honest guy who doesn’t get riled up about things, but (thanks to my dad) I also have a strong work ethic and am comfortable getting my hands dirty.

As a professional: I am trained and experienced in print design, advertising and branding, but also have many years of experience in UX/UI design and implementation. While I don’t code back-end languages, I understand how they work and that the front-end system needs to take that into consideration. Apart from designing (and all that entails), I’m also comfortable building a website with HTML, CSS, jQuery and some PHP or Javascript, if needed. Along the way, I’ve also gotten my hands into HTML emails, Wordpress theming and Flash/AS3 (though I’m not sure that’s so useful anymore).


We all amass countless skills over the years of our experience. I am able to deliver on the ones below.


Print | Digital | Application

User Experience

Usability | Psychology | A11y


HTML | InVision | Axure


Process | Definition | Delivery

User Testing

Script | Moderate | Iterate


Some of the steps along my path.

  • SamataMason

    My first job out of school was at a well-known design agency north of Chicago. I learned some great lessons on refining branding systems and the value of making lemonade out of lemons.

  • Life Lesson Overload

    After being part of a bulk layoff less than a year after moving to Chicago, my wife and I narrowed our options down to A) Starting a geo-cache adventure company in Colorado, B) Through-hiking the A.T. or C) Opening a coffee shop. Coffee won out.

  • BCN Communications

    BCN provided opportunities to manage, design and develop online annual reports, in addition to designing print annual reports, identity systems, websites, advertising, promotional and event materials.

  • GFX International

    My time at GFX was spent distilling extremely complex asset management and business intelligence systems into usable experiences for a diverse set of user demographics.


    Working in e-commerce opened my eyes to the value of paying close attention to analytics and testing. And funnels… a whole lot of funnels.

  • UHG/Optum

    I've designed experiences for health and wellness, patient advocacy, user engagement & literacy, and personal healthcare management.


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Graphic Design






Website Design



Drop Me a Line

I'm usually up for some interesting banter.